Indoor Billboard Advertising: The Future of Local Marketing

We unlock the secrets of business-to-business trade through powerful networking strategies and explore using podcasts as a marketing tool instead of relying solely on SEO.

• Working from home while dealing with family health challenges demonstrates today's business flexibility
• Renaissance Festival sponsorship provides free tickets in exchange for podcast promotions
• New partnership with an indoor billboard company creates opportunities for Metro Trading Association members
• Indoor billboards produce powerful results with an 83% recall rate among customers
• Businesses hosting billboards receive $4,600 in free annual advertising across multiple locations
• Targeting by county ensures advertising reaches potential customers within reasonable distance
• The concept of "15-minute cities" shows a return to local business and community focus
• High-traffic locations like restaurants, salons, and fitness centers make ideal billboard hosts

Contact us at 248-244-0000 and ask for Stu to learn more about indoor billboard opportunities in Oakland County.

Chapters

• 0:00 Introducing The Trading Post Podcast
• 1:45 Working Through Challenges From Home
• 3:07 Indoor Billboard Partnership Revealed
• 8:43 The Power of Indoor Advertising
• 13:18 Free Advertising Offer for Businesses
• 15:18 Episode Closing and Contact Info

Transcript

Speaker 1: 0:02

Hello and welcome to the Trading Post podcast, where we unlock the secrets of business-to-business trade, dive into powerful networking strategies and share my exciting journey of using a podcast to market my business instead of relying on SEO. I'm your host Trader, stu, and welcome back to this week's episode. 'm your host trader, stew, with the trading post podcast. I hope you, uh, enjoyed that episode last week. I did for everybody at the chamber and hopefully that the ai picks up some of those two minute elevator pitches and helps generate some leads for them. More or less that's what that was all about. I'm pretty sure that nobody sat there and listened to the whole thing with every presentation. Maybe they did, I don't know. It'd be cool if they did, but more or less it's just about I'm out here sometimes trying to help businesses in some different kind of a way that hasn't been done before and last I checked I have not seen or heard of anybody else doing something like that, to where you just go out, grab some audio from a networking event and you know, to help somebody out and you know, or their business, so that you know something different. Everyone really enjoyed it. Everyone had a lot of fun with it. I only had two people that said no, thank you, they had stage fright, but you know that's to to be expected, so no big deal. Today I am actually recording in my little bar area so if it's echoey I hear it in my headset. There's not much I can do about it right now, but basically what's happening is I'm trying to stay a little bit elusive from the general public. Lately my kids have that hand, foot, mouth that is going around our area right now in metro detroit, so I'm trying not to be a spreader of that. So I'm working from home and just trying to make do and make things happen. So you see, even even me, even I have to deal with the struggle sometimes and figure things out and go along. And you know what's cool about our society lately nowadays, you know, since the, the covid thing is that we're all much more flexible with that and more understanding of things that are not exactly always perfect, because sometimes we have to work from home. And, given the circumstances with having a young'un, I got lucky that my wife took him out today this afternoon and is out doing whatever she's doing with him. So I got the house to myself for a minute and, taking advantage of it Stay late for the episode. Usually I do trade Tuesdays but again, with the kids having hand, foot and mouth, I haven't not slept much and all that stuff. So I'm not making excuses, but just here we are. At any rate, let's get to it. I hope you guys have been at the Renaissance Festival and enjoyed that. By the way, my sponsor it was awesome and definitely check it out before they close out for the season. As well as thanking my job, metro Trading Association and now I guess he's kind of a sponsor we were talking about that I was like, hey, do you want to be a sponsor for the podcast Because we're trading? I mean, it's no different than me helping out the renaissance festival, for you know, talking about them. And then they gave me the 20 tickets you know for an exchange for helping them out and advertising for them. So now what I'm doing is adding an extra benefit, an immediate perk for new signups that come into metro trading association, and I've joined forces with an indoor billboard company and I don't know if I want to say his name quite yet, and the reason why is I want every single lead to go through me, because here's why I made a deal with him. So he's new, new launch, right, and he needs billboards and he needs hosts to hang the billboards up in high traffic locations Think restaurants, gyms, waiting rooms, doctor's offices and stuff right, so basically, if I get him somebody that'll hang up a billboard or TV their 65-inch TVs then I get to run an ad on that monitor for free, right? So it's a good deal, like I'm like okay, well, great, I already got somebody I think I two people signed up for it because they're members of metro trading association and I have a good business relationship with them. I talk to them every week at minimum usually, and so one is going into. Last, I knew mashiko taco on crooks road. If you haven't been in there yet, check that out. He's got those awesome tequila uh, it's a, it's actually mashiko taco and tequila is a full name. He's got everything from like the cheap you know, I guess I don't know Jose Cuervo just a cheap tequila, I just know it as that all the way to something better than $1,800. And then he's got like a $200 tequila shot in there or something like that last I heard. And great, great food as well. But the tequila bar is really cool, really fun. Check it out on Crooks Road in Rochester and coming soon an indoor billboard and I guess if you go in there you'll see the advertising for the billboard company that does it. And the other one that is going to get a billboard is Fresh Roots Juicery in Rochester. Is it Rochester Hills? At that point I don't know Rochester. Rochester Hills is kind of the same area to me in my head and I don't know Rochester. Rochester Hills is kind of the same area to me in my head and I don't know where the dividing line is, but it doesn't matter. She's on Livernois and Walton, it's called Fresh Roots and she's getting an indoor billboard as well and I'll get into it in a second, but I'll just say it anyways. So what they're doing is their new host is that they get a billboard in their place hung for free right, you don't pay for the tv and they get a free advertisement on that tv plus with them, because they're hosting, they get five more free tvs not tvs but bill ads around town. So they get a sick total of six around town. So that's like a four thousand six hundred and fifty dollars. A double check later we'll get into it in a minute. But basically let's just say let's just round to five thousand. Five thousand dollars a year in free advertisement because their ad shows I think it's every 15 minutes on the billboards for 15 seconds, I believe. So again, that's up to you and Will his name is Will to talk about, but if you're in the Oakland County area, I don't get that in the second here, oakland County, is East Pontiac. He goes all the way to Auburn Hills, rochester, rochester Hills and Troy. So if you're in that area and you're listening, definitely hit me up. I will get you the contact to call you and then get you set up if you're in a location that he can work with. So he gave me the map the other day. He's limited to a certain territory, like I said, oakland County, and because we already have a member who's in Metro Trading Association called Digital McComb and he does the same thing, it's hyper local ads. So the reason why they only want counties is because they are only advertising other businesses that are high potential to do business with the advertiser, right? So if you are seeing a national ad and I don't know, let's just say it's a whiskey commercial you're probably not going to, maybe you buy the whiskey, I don't know, but you know. Basically it's like if you're seeing a plumber in Ohio and you live in Michigan, unless you live in the Ohio-Michigan border you're not going to probably use that plumber right. So that's what it's all about to make things actually happen, we're all going back to local right. What do they call it? The 15-minute cities, where you can walk anywhere in 15 minutes or bike whatever. We're kind of all going back. We're imploding back to the days of old and doing business locally by county I think it's going by county, not much a city but more of like a county situation and everyone's trying to at least stay in that that area. I mean, gas is expensive, cars are expensive. Cars are 90 000 now. What the heck is going on with that? So you know, people are. I'm seeing more and more electric bikes and around town as the mode of transportation than you know I thought I would ever see. They got all the green lanes set up in Ferndale, royal Oak. There's a little area by me in Sterling Heights and they have the bike lanes all set up now with cones. So it's happening. I don't know how the car companies are responding to that so well because, as we all know, they're the ones who are responsible for taking up all the train tracks and buying up all the real cars and all the mass transit, so you have to rely on vehicles. It was, you know, big campaign that they did to make everyone relying on their cars. So I'm not sure how that's going to work out with the whole 15 minute cities, but whatever we'll get, that's not my problem, so all right, let's get into it. So the indoor billboards is a really high impact advertising solution and I think it's kind of the way of the future, because nobody, they're all, they're on their phones. People are quitting social media and they're getting burned out with ads in their face on their phones. So you can actually get measurable results with the indoor billboard. So businesses see about a 400% increase, they say, in advertising impact, which is a 33% boost in average ticket value and an 83% recall rate among customers, which is pretty cool. 83% recall rate, that's crazy. That means you know eight out of 10 people. If you ask them in a room what you just saw on the billboard in the restaurant, they could tell you that's amazing, dude. So the digital screens are installed in the locations. Think, like I said, restaurants, salons. I forget about salons. Yeah, salons is a good one too. You're sitting there. You can't really be on your phone unless you want to get product on it or hair, I guess, and stuff. Then you got your arms above the apron, so I don't, I don't, I'm not on my phone. Is anybody else on their phones while they get a haircut? It just seems like you need a break. That's like your time, that's your minute, like you know what. If you're on your phone and you're in the barber chair, ah, that you got a problem, man, I think you got a problem. That's a problem, right, that's definitely a problem. That's an addiction. Anyway. Retail stores is another one, and fitness centers, obviously, while a wire on the treadmill, whatever, like that For me. I know that I really did not like when I was running looking down at the book holder or the iPad holder I guess you want to say on the treadmill, because it made me dizzy. So I'd rather look out and up, maybe even on a TV. Even when I had my own treadmill and elliptical in a workout room that I had set up, at one point I had a TV mounted up in the corner of the ceiling and the wall there, because it's just. I just didn't like looking down. So great opportunity for indoor billboards there. What else would be a good one? I was thinking about when I thought of when I said it's salons, retail stores. Oh, I saw one the other day at a Mediterranean place. It was like a fast food kind of what do you call it? Where you order your food at the counter and it's not made. It's made to order but not pre-made. Anyway, it's like fast food, but I forget what you call that. Fast sit down, I don't know. Anyway, while you're up there looking at the menu, right next to the menu was a billboard and I was like duh, genius, why would you not do that? So, and he was a brand new location too. So that was smart that he did that right away and took care of that with an indoor billboard. I really liked watching the indoor billboard, actually while waiting for my food. To be honest, what else is there? No, that's retail store, fitness centers, it doesn't matter. So I was kind of going through my notes here and seeing if I had any other ideas, because I'm talking out loud. Sometimes when I talk out loud, I get my own ideas and yeah, I know the podcast is for y'all, but I got to be honest, it's for me, too, it's like talk therapy, right. Like, oh, you know what I'm talking. Me, too, it's like talk therapy, right. You're like, oh, you know what I'm talking about it. I'm like, oh God, I got to make a note about it. I didn't even think about that as I'm just sitting here talking. Sometimes that happens. So here's how the program works is that you get a team that installs a 65-inch billboard screen at your location, no cost to you. It turns your business into a local advertising hub and it drives both your promotions and those of other non-competing businesses in the area. So of course, they take a look, and if you're a restaurant that sells, maybe, burgers, I don't know you're not going to be in a restaurant advertising on their billboard that's also does sells burgers or whatever. So you know, they obviously watch for that kind of stuff, which is really cool. I there's a owner I was talking to of Gator Jake's in Sterling Heights. He works with two companies. I called him up. I said hey, you know, do you want to do this? Because I'd be a no brainer for you. You're at a bar, you get five other locations for free. You know you want to do it? He's like. Actually I already work with two companies that do bill indoor billboards, so I've got no more room for monitors. So obviously he sees it's a good value. So this says actually $4,600 value for free advertising every year. And they do update your billboarding and do it monthly. So if you have a promotion coming up or a sale or whatever, you can contact the company and they'll rewrite the program and upload it to the tv to show your new promo thing. Right, so that's cool. So that's five grand per year. Let's just I round up, man, let's just call it what it is. So your commercial will air at least four times per hour. So I was right 15 minutes every single day inside your location and five additional billboards across the high traffic areas throughout Oakland County. It makes your reach effective all year round. So that's cool. And then what else? We got? Geographic reach, so Oakland County's hotspots. It covers broad swath of Oakland County, including Rochester Hills, troy, auburn Hills, pontiac and nearby communities. Yeah, so nearby communities as well, of course. If you operate in a high traffic location anywhere within the area, your business can become a high visibility advertising destination, attracting local shoppers and boosting brand awareness. So why it matters for B2B marketing For trade associations and B2B marketers, offering the billboard perk as a new member. It's a good incentive, right? I mean, why would you not want to sign up? You're getting trade, new business you otherwise wouldn't have otherwise had. You get advertising at no cost, but except for the application fee of 400 bucks. So for 400 bucks you get for one-time fee, by the way, one time, not annually. 400 bucks you get a membership in a Metro Trading Association, all the trade revenue plus free advertising at five other little business businesses around the locations around you, plus one in your place. And, if you wanted to, you can also upgrade a package. I'm sure to get to all of the monitors in the area. Like I know Trading Association, we bought with the other company that does Macomb County. We're in 90 of his locations, so all 93, I think it is of his monitors that are in around Macomb County. We're in so and I forgot what that costs. It's not my, that's not my gig, but anyway. So what else? Yeah, you know what. I'm going to keep it short, that's it. I'm going to call it and that's it. So if you're interested, give me an email or the phone call at 248-244-0000, 248-244-0000. And ask for Stu right and we'll go from there and get you signed up and then also a billboard. Heck, it depends. If you're in a cool location I'll even just give you the lead for the free billboard, depending on what's going on. But either way, that's it. Whatever you guys do out there, be good or be good at it.